Topical Authority: Advice for Solopreneurs and Startups

This is a podcast episode titled, Topical Authority: Advice for Solopreneurs and Startups. The summary for this episode is: <p>Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement.&nbsp;</p><p><br></p><p>It’s a jam-packed episode, so listen to hear:</p><p>(*) What solopreneurs and startups are getting wrong about topical authority. [09:10]</p><p>(*) Technical SEO strategies for topical authority. [17:36]</p><p>(*) The role of generative AI in your SEO strategy. [22:40]</p><p><br></p><p><strong>Time Stamps:</strong></p><p>* (02:23) Vito’s SEO journey: The wild west to the new frontier&nbsp;</p><p>* (05:42) Why topical authority is the new keyword research</p><p>* (12:12) Personal branding for topical authority</p><p>* (19:37) Educate your audience without overhyping content</p><p>* (26:24) Lightning round!</p><p><br></p><p><strong>Contact Us</strong></p><p>We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>.</p><p><br></p><p><strong>Sponsor</strong></p><p>This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>.</p><p><br></p><p><strong>Links</strong></p><ul><li>Follow Vito on <a href="https://www.linkedin.com/in/elishagada?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAQRAvEBW9kHPU6DlDz-vhPklkDexmZYkiQ&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3Bq8khSnp3SQ%2BV1Sy7eWAx5w%3D%3D" rel="noopener noreferrer" target="_blank">LinkedIn</a> and read his newest book, <a href="https://www.amazon.com/Rite-Passage-Transitioning-Wantrepreneur-Entrepreneur/dp/B0C7J7LJ1G/?_encoding=UTF8&amp;pd_rd_w=pEtEt&amp;content-id=amzn1.sym.579192ca-1482-4409-abe7-9e14f17ac827&amp;pf_rd_p=579192ca-1482-4409-abe7-9e14f17ac827&amp;pf_rd_r=136-4714294-5747248&amp;pd_rd_wg=dXDjv&amp;pd_rd_r=9c5e5b48-285b-48e9-b383-11d1ab5fa7cd&amp;ref_=aufs_ap_sc_dsk" rel="noopener noreferrer" target="_blank">Rite Of Passage: Transitioning from Wantrepreneur to Successful Entrepreneur</a></li><li>Follow Ryan on <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Drew on <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Ready to dive deeper into PBM? Grab Ryan’s book, <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li><li>Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools</li></ul>