Turn Organic Traffic into High-Converting Leads

This is a podcast episode titled, Turn Organic Traffic into High-Converting Leads. The summary for this episode is: <p>This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:</p><p>(*) Why content fails to ignite lead generation. [05:52]</p><p>(*) The first steps to take to transform older content. [07:55]</p><p>(*) How to better align content to user intent and the customer journey. [15:44]</p><p><br></p><p><strong>More Time Stamps:</strong></p><p>* (01:33) Jeff’s data-driven background</p><p>* (13:05) A/B testing for better a conversion rate</p><p>* (25:55) Lightning round!</p><p><br></p><p><strong>Contact Us:</strong></p><p>We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>.</p><p><br></p><p><strong>Sponsor:</strong></p><p>This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>.</p><p><br></p><p><strong>Links &amp; Resources:</strong></p><ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/jeffreygavio/" rel="noopener noreferrer" target="_blank">Jeff</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li><li>Check out Jeff’s book recommendation for data-driven marketing, <a href="https://www.amazon.com/Predictive-Analytics-Power-Predict-Click/dp/1118356853" rel="noopener noreferrer" target="_blank">Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die</a> by Eric Siegel</li><li>Here’s another awesome data-driven book by co-host Ryan Brock: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>