DemandJump

This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed. Our featured guest is David Zimmerman, Founder of the SEO company, Reliable Acorn, and the visionary behind the newly launched CuriousAnts.com. You’ll hear David’s valuable insights into past, present, and future Google updates, including:(*) Skillsets of the modern SEO professional. [03:40](*) How to stay ahead of search engine updates. [07:37](*) Prioritizing SEO budgets. [19:50] More Time Stamps:* (01:04) Intro to David’s SEO philosophy* (11:38) Assessing risk&nbsp;* (25:00) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/davidzimm/" rel="noopener noreferrer" target="_blank">David</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>According to Ryan, SEO Professionals are the mischievous Lokis of the Content Marketing realm! Dive into the <a href="https://www.youtube.com/watch?v=dug56u8NN7g" rel="noopener noreferrer" target="_blank">Season 2 Trailer of Loki</a> and tell us if you're on board with the comparison.</li><li>Check out David’s book recommendation, <a href="https://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378" rel="noopener noreferrer" target="_blank">The Long Tail: Why the Future of Business is Selling Less of More</a> by Chris Anderson.</li><li>Here’s another awesome book by co-host Ryan Brock: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li></ul>

David Zimmerman has been consulting companies on their SEO strategies and tactics for over 15 years. He’s helped everyone from publicly-traded companies to mom-and-pop businesses. 8 years ago, David started his own SEO company in Charlotte, NC- Reliable Acorn, LLC. Recently he launched CuriousAnts.com, to share what he’s learned about SEO best-practices with others.

David Zimmerman

SEO Coach, Curious Ants

This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed. 


Mastering SEO Sustainability

Blog

Try DemandJump Free

It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!

Page One or Bust!

We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:(*) Predictions for the state of AI technology in the next 5 years. [10:34](*) Leveraging AI for the rapid production of high-quality content. [14:33](*) Preparing for Google’s response to AI-generated content. [21:14] More Time Stamps:* (01:18) Ben’s background in groundbreaking AI* (20:20) Avoiding the downfall of lazy content* (30:09) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/brownben/" rel="noopener noreferrer" target="_blank">Ben</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? <a href="https://www.youtube.com/watch?v=R7uixLkpjPs" rel="noopener noreferrer" target="_blank">Check out the trailer</a> for the 1998 film starring Sandra Bullock and Nicole Kidman.</li><li>Check out Ben’s book recommendation for anyone in business, <a href="https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996" rel="noopener noreferrer" target="_blank">Good to Great: Why Some Companies Make the Leap and Others Don't</a> by Jim Collins.</li><li>Here’s another awesome book to boost your business by co-host Ryan Brock: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>

Benjamin Brown, MBA, M.Ed. serves as Chief Experience Officer at Juji AI, the world’s leading cognitive AI platform. As CXO, Ben oversees marketing, sales and customer experience for Juji to continue breaking barriers in AI performance and user adoption.

Prior to Juji, Ben was Vice President of Marketing and Customer Experience at ConverseNow AI, where his leadership helped the company achieve 12x YOY ARR growth and become the largest voice AI provider in the restaurant industry.

Dedicating his career to the intersection of technology and customer experience, Ben has also led digital experience at Carnival Corporation and MGM Resorts International, directing projects across more than 60 countries. A founder himself and active member of the startup community, Ben holds advisory roles for multiple high-growth technology companies and serves on the board for several academic institutions, where he influences curriculum and special programs dedicated to AI.


Benjamin Brown

Chief Experience Officer, Juji

We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one.




Adapting SEO for an AI-Driven Future

This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:(*) Why content fails to ignite lead generation. [05:52](*) The first steps to take to transform older content. [07:55](*) How to better align content to user intent and the customer journey. [15:44] More Time Stamps:* (01:33) Jeff’s data-driven background* (13:05) A/B testing for better a conversion rate* (25:55) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/jeffreygavio/" rel="noopener noreferrer" target="_blank">Jeff</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li><li>Check out Jeff’s book recommendation for data-driven marketing, <a href="https://www.amazon.com/Predictive-Analytics-Power-Predict-Click/dp/1118356853" rel="noopener noreferrer" target="_blank">Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die</a> by Eric Siegel</li><li>Here’s another awesome data-driven book by co-host Ryan Brock: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>

Jeff leads performance marketing for Gisual, an AI-driven startup working on commercial power outage diagnosis and intelligent infrastructure. Jeff's marketing career began with nearly a decade working in communications and product marketing for two employee benefits firms. After finishing his MBA at Villanova in 2017, he left the benefits world to lead marketing for a managed IT services firm and an engineering software VAR. He still dreams of opening a microbrewery that serves the world's best bowl of chili.

Jeff Gavio

Head of Demand Generation, Gisual

This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse.


Turn Organic Traffic into High-Converting Leads

Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54](*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07](*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33] More Time Stamps:* (02:44) Zoe’s journey: Video game journalist to content marketer* (05:23) Ryan’s chance to finally put Yoast on blast* (25:10) Lightning round! Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/moonstormer?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAQCSkABM17T6MMfm7lco8ab4ewRuqUvSVA&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BsAHidvgTRiGk3g7nSGctzg%3D%3D" rel="noopener noreferrer" target="_blank">Zoe</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li><li>Check out Zoe’s past <a href="https://www.criticalhit.net/author/moonstormer/" rel="noopener noreferrer" target="_blank">video game reviews</a> on Critical Hit. Game on!</li><li>Zoe loves sci-fi books, and so do we: check out her recommendation, the <a href="https://us.macmillan.com/series/monkrobot" rel="noopener noreferrer" target="_blank">Monk &amp; Robot series</a> by Becky Chambers.</li><li>Dive deeper into Pillar-Based Marketing with Ryan’s new book, <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>

A former video game and tech journalist turned content marketer, Zoe has 10+ years experience with content that informs, engages, and delights the target audience. Beyond her work at Sumo Logic which includes leading a sustainability-focused ERG, she is a speculative fiction addict, weight-lifter, wife, and mom living in perpetually sunny Arizona.

Zoe Hawkins

Content Principal, Marketing, Sumo Logic

Content optimization doesn't come with a quick fix or cheat code. We’re talking about effective strategies that will actually level up your SEO game: what optimization looks like, what teams are doing wrong, and how automation can be utilized for maximum efficiency. 


Level Up Your B2B Content Optimization Strategy

Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement.&nbsp; It’s a jam-packed episode, so listen to hear:(*) What solopreneurs and startups are getting wrong about topical authority. [09:10](*) Technical SEO strategies for topical authority. [17:36](*) The role of generative AI in your SEO strategy. [22:40] Time Stamps:* (02:23) Vito’s SEO journey: The wild west to the new frontier&nbsp;* (05:42) Why topical authority is the new keyword research* (12:12) Personal branding for topical authority* (19:37) Educate your audience without overhyping content* (26:24) Lightning round! Contact UsWe’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links<ul><li>Follow Vito on <a href="https://www.linkedin.com/in/elishagada?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAQRAvEBW9kHPU6DlDz-vhPklkDexmZYkiQ&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3Bq8khSnp3SQ%2BV1Sy7eWAx5w%3D%3D" rel="noopener noreferrer" target="_blank">LinkedIn</a> and read his newest book, <a href="https://www.amazon.com/Rite-Passage-Transitioning-Wantrepreneur-Entrepreneur/dp/B0C7J7LJ1G/?_encoding=UTF8&amp;pd_rd_w=pEtEt&amp;content-id=amzn1.sym.579192ca-1482-4409-abe7-9e14f17ac827&amp;pf_rd_p=579192ca-1482-4409-abe7-9e14f17ac827&amp;pf_rd_r=136-4714294-5747248&amp;pd_rd_wg=dXDjv&amp;pd_rd_r=9c5e5b48-285b-48e9-b383-11d1ab5fa7cd&amp;ref_=aufs_ap_sc_dsk" rel="noopener noreferrer" target="_blank">Rite Of Passage: Transitioning from Wantrepreneur to Successful Entrepreneur</a></li><li>Follow Ryan on <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Drew on <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Ready to dive deeper into PBM? Grab Ryan’s book, <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li><li>Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools</li></ul>

V. Michael Santoro is a seasoned SEO expert with over 18 years of experience. In business development and digital marketing consulting. He also co-founded Vaetas, LLC, which developed an interactive video platform that was awarded a U.S. patent in 2017 for its real-time call-to-action video technology.

As an award-winning published author, he has been recognized for his expertise and was featured in Authority Magazine. His contributions have been featured in top-tier publications such as Forbes, Inc., American Express Yahoo Finance and several others.

He currently is the founder of Brand Velocity.io which helps entrepreneurs build their personal brands online.

Rite Of Passage: Transitioning from Wantrepreneur to Successful Entrepreneur

Vito Santoro

Founder, BrandVelocity.io

Vito Santoro, an award-winning author and SEO expert with 18+ years of experience, shares advice on building topical authority for brand recognition, and blows Ryan’s mind along the way.


Topical Authority: Advice for Solopreneurs and Startups

Robert Rose, AKA the Captain Kirk of SEO, is a highly sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. In this episode, Robert takes us on a journey through the history of SEO, starting in the Y2K era of flash animations into the cutting-edge frontier of generative AI. Don't miss his key takeaways on:(*) The Evolution and Formalization of Content Marketing - Why a better understanding of transformations in content marketing helps improve modern digital strategies.(*) Navigating Modern Content Marketing - How to avoid the biggest mistakes and pitfalls made in content marketing today.(*) The Future of Generative AI in SEO - Advice for challenges and future strategies. Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links &amp; Resources:<ul><li>Don’t be a stranger. Follow <a href="https://www.linkedin.com/in/robrose?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAA6rsB14w3UsBM07n-jn-maCx-f2x_AVc&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BPfAKa8%2FFT9upo5uhUt0BAw%3D%3D" rel="noopener noreferrer" target="_blank">Robert</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Learn more about <a href="https://contentadvisory.net/" rel="noopener noreferrer" target="_blank">The Content Advisory</a>, which has helped global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, and The Bill &amp; Melinda Gates Foundation.</li><li>Blast from the past: you can still <a href="https://www.spacejam.com/1996/" rel="noopener noreferrer" target="_blank">visit the original Space Jam site</a> from 1996!</li><li>We discovered that Robert is a fellow Trekkie. <a href="https://youtu.be/hdjL8WXjlGI?si=hmkpG7mtGdIkKqvA" rel="noopener noreferrer" target="_blank">Listen to the original 1960s Star Trek theme</a>, and get in the spirit of boldly going where no man has gone before.</li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li><li>Dive deeper into Pillar-Based Marketing with Ryan’s new book, <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a>.</li></ul>

Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing.  Robert is the author of three best-selling books including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing.  His fourth book Content Marketing Strategy will be published in September, 2023.

Robert Rose

Chief Troublemaker, The Content Advisory

Robert Rose is a globally recognized expert in digital content strategy and marketing. In this episode, he guides us through the SEO journey, from Y2K's flash animations to the cutting-edge world of generative AI, offering insights on content marketing evolution, common pitfalls, and the future of generative AI in SEO.


Boldly Navigating the Future of SEO with Robert Rose

Generative AI is disrupting the SEO landscape, and brands from small to large are pivoting their content strategies to keep up. Elisha Gada is no stranger to change with over 10 years of experience at Meta, Dell Technologies, and global ad agencies.&nbsp; In this episode, Elisha shares lessons from successful B2B marketing evolutions and tips on how to pivot your content strategy for generative AI, including:(*) How to keep user intent the focal point of experimentation.(*) How to maintain content integrity.(*) How to preserve diversity and inclusivity while using generative AI. Whether you’re an SEO manager, B2B marketer, or content integrity agent, Elisha’s expertise in this episode is valuable for integrating quality into your content strategy. Contact Us:We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links:<ul><li>Follow Elisha on <a href="https://www.linkedin.com/in/elishagada?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAQRAvEBW9kHPU6DlDz-vhPklkDexmZYkiQ&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3Bq8khSnp3SQ%2BV1Sy7eWAx5w%3D%3D" rel="noopener noreferrer" target="_blank">LinkedIn</a> &amp; check out her awesome travels on <a href="https://www.instagram.com/elishagada/" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Follow Ryan on <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Drew on <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools</li><li>Check out Ryan’s book, <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>

Elisha Gada is a results-driven marketing professional with a strong track record in accelerating demand and revenue growth. With over 10 years of experience at Meta and Dell Technologies and global ad agencies, Elisha excels in formulating successful marketing strategies and leading high-impact campaigns that have delivered millions in lead revenue. Her foundation in copywriting helps her bring a fresh and innovative perspective in creating unique customer experiences that help drive brand resonance.

Elisha Gada

SMB Marketing Manager at Meta

Elisha Gada brings 10 years of experience at Meta, Dell Technologies, and global ad agencies to share lessons from brands who’ve successfully evolved their B2B content strategy with changing SEO landscapes and advice for ensuring content integrity during disruptions.


Recent Episodes

SEASON 2

Adapting SEO for an AI-Driven Future

Turn Organic Traffic into High-Converting Leads

Level Up Your B2B Content Optimization Strategy

Topical Authority: Advice for Solopreneurs and Startups

Boldly Navigating the Future of SEO with Robert Rose

Ensure Content Integrity in B2B Marketing

About The Show

Page One or Bust!

Drew Detzler

Chief Marketing Officer

Ryan Brock

Chief Solution Officer