DemandJump

Our featured experts from the Midwest Digital Marketing Conference provide their top tips on content strategy in a lightning round of valuable insights.

Marisa Lather

Director of Marketing and Communications

Lindsay Tjepkema

CEO & Co-Founder

Jeremy Corray

Bonnie L. Frank

Founder & CEO

Nick Stover

Owner & President

Dave Rohrer

Principal

Our featured experts from the Midwest Digital Marketing conference provide their top tips on content strategy in a lightning round of valuable insights.


Quickfire Content Strategy Tips

Our featured experts from the Midwest Digital Marketing Conference provide their top tips on content strategy in a lightning round of valuable insights. 


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It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!

Page One or Bust!

Mandy McEwen, the Founder and CEO of Mod Girl Marketing and Luminetics, shares her award-winning strategies to dominate LinkedIn and generate real leads. Learn how to capitalize on your LinkedIn presence, level up your cold outreach game, and even make meaningful relationships along the way. Time Stamps:* (01:15) From SEO to LinkedIn consulting: Mandy's entrepreneurial journey* (11:15) Transforming LinkedIn into a lead generator* (15:20) Master the art of LinkedIn connection requests* (18:00) Optimizing your budget for social SEO* (22:00) How to use your company's LinkedIn page* (26:30) The future of social media and AI* (27:40) Lightning Round* (30:00) Ryan and Drew’s key takeaways Contact Us:Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. Sponsor:This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links:<ul><li>Connect with Mandy on <a href="https://www.linkedin.com/in/mandymcewen/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Connect with Ryan on <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Connect with Drew on <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools</li><li>Learn more about <a href="https://www.modgirlmarketing.com/" rel="noopener noreferrer" target="_blank">Mod Girl Marketing</a> and <a href="https://www.luminetics.io/home" rel="noopener noreferrer" target="_blank">Luminetics</a></li><li>Check out Ryan's book, <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually-ebook/dp/B0BXVKHM6B" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li></ul>

Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning social media consultancy, and Luminetics, a LinkedIn training company. For over a decade, McEwen has been a pivotal figure in the digital marketing sector. She’s been recognized as a Top 24 Business-to-Business Marketer by LinkedIn, and also as a Top 10 Marketer by DigitalMarketer. In addition to these distinctions, she has been featured in dozens of industry outlets including Inc. and the Huffington Post.

Mandy McEwen

Learn how to finally dominate LinkedIn and generate real leads. Mandy McEwen shares her award-winning strategies on how to monetize your company’s LinkedIn presence, level up your cold outreach game, and even make meaningful relationships along the way. 


Mastering LinkedIn for Growth with Social SEO

In this episode, we're taking a deep dive into rebranding—the good and the bad—with Sharmin Kent, Manager, Content Strategy Lead at Studio Science. You'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look. We wrap up by exploring how to keep your messaging consistent across channels and what metrics to measure the success of your rebranding efforts.&nbsp; Quote:“Research is tedious and I hate it, but it is absolutely foundational and necessary.” - Sharmin Kent, Manager, Content Strategy Lead, Studio Science Time Stamps:* (01:02) Meet Sharmin Kent, Manager, Content Strategy Lead at Studio Science* (03:13) What is visual content design?&nbsp;* (06:22) The question to ask yourself before rebranding* (10:13) Signals to look for before rebranding* (17:05) How to use research to find the right voice for your rebrand* (21:41) Keeping consistency in messaging across different channels* (25:25) What metrics to use to measure the success of your rebranding* (31:28) Ryan and Drew’s key takeaways Contact UsGot a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>.

Sharmin began her studies in traditional liberal arts, preparing for a career in higher-ed literature teaching and criticism. However, her love for words and ideas led her to the tech industry, where she has since built her career.

Through her extensive experience in marketing writing, Sharmin has developed the ability to anticipate and adapt to trends in SaaS marketing. Her writing has been featured on various prominent websites, including TheAtlantic.com, Salon, ThinkProgress, Social Media Today, NUVO, Business2Community, and more.

As part of her role at Studio Science, Sharmin works with some of the top companies globally, helping them discover, create, and refine their unique narrative strengths. Her ultimate goal is to assist these brands in effectively sharing their stories with their customers and the world at large.

Sharmin Kent

Manager, Content Strategy Lead at Studio Science

In this episode, you'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look.


The Essential Steps to Rebranding Success

In this episode, we're taking a deep dive into rebranding—the good and the bad—with Sharmin Kent, Manager, Content Strategy Lead at Studio Science. You'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look. We wrap up by exploring how to keep your messaging consistent across channels and what metrics to measure the success of your rebranding efforts. 
Contact Us
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.


Join the conversation as Misty Larkins, President at Relevance, shares how her team transformed itself from a digital PR company to a powerhouse of on-page strategies. Learn how they blended content strategies and SEO tactics to build personalized authority on a topic. Plus, Drew, Ryan, and Misty reveal the secrets to aligning your SEO strategy with your target audience's interests and keeping up with the ever-changing SEO landscape.&nbsp; Quote<blockquote>“Now it's so much more about proving—not just to Google but to your potential customers—that you know what you're talking about and that they should trust you.”</blockquote> Time Stamps:* (1:27) Shifting from a digital PR company to focus more on on-page strategies* (8:25) Misty’s tactics for building personalized authority around a topic* (19:34) How do you ensure your content aligns with your target audience?* (23:04) Models for keeping up with a changing SEO landscape and AI* (31:09) Lightning Round&nbsp;* (37:34) Ryan and Drew’s key takeaways Contact UsGot a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>.

Misty Larkins is the​ president of Relevance.com, a growth marketing agency that helps companies own their industries and increase market share by growing credibility, authority, and visibility online. Misty's background includes nearly 20 years in the marketing and advertising industry, with experience in both the public and private sectors. She loves chatting about full-funnel content strategy/digital PR/organic search, is a sucker for a good underdog story, and is passionate about helping challenger brands become radically relevant. 

Misty Larkins

President

Join the conversation as Misty Larkins shares how her team transformed itself from a digital PR company to a powerhouse of on-page strategies. Learn how they blended content strategies and SEO tactics to build personalized authority on a topic.


The Power of Personalized Authority with Relevance’s President

Join the conversation as Misty Larkins, President at Relevance, shares how her team transformed itself from a digital PR company to a powerhouse of on-page strategies. Learn how they blended content strategies and SEO tactics to build personalized authority on a topic. Plus, Drew, Ryan, and Misty reveal the secrets to aligning your SEO strategy with your target audience's interests and keeping up with the ever-changing SEO landscape. 
Contact Us
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.


Ben Goodey is a seasoned SEO expert and consultant, renowned for his podcast, website, and premium community that showcase remarkable SEO case studies to help businesses. In this particular episode, Ben steps away from his hosting duties to discuss the importance of avoiding burnout in your multichannel marketing strategy. He offers valuable insights to CMOs leading small teams but striving for significant results.

Ben Goodey is the Founder of How the F*ck, an SEO community that helps people build fast-growth search strategies. He is also building SEOcasestudy.com to showcase incredible growth stories in the SEO space.

Ben Goodey

Founder

Ben Goodey is a seasoned SEO expert and consultant, renowned for his podcast, website, and premium community that showcase remarkable SEO case studies to help businesses. In this particular episode, Ben steps away from his hosting duties to discuss the importance of avoiding burnout in your multichannel marketing strategy.


Maximizing Multichannel Marketing Without Burning Out

Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode. Quote“PBM gives the marketer a seat at the strategy table. It raises their profile within the organization of critical importance, right to the strategy and the future of that company.” - Christopher Day, CEO, Elevate Ventures&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Time Stamps:* (1:00) Welcome back Toph!* (3:00) Why did Ryan and Toph write the “Pillar Based Marketing” book?* (5:53) Does the rise of AI tools impact PBM?* (11:00) What will CEOs and CMOs gain from the book?*(19:00) What’s next for Elevate Ventures Contact UsGot a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>.

Toph is the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and #20 in the United States. He is an innovator, entrepreneur, business creator, community builder, job maker and wealth creator throughout his endeavors over the last 30 years having co-founded eight businesses in seven different sectors with multiple exits to Fortune 500 companies. He has been a part of over $600M in transactions across multiple sectors including artificial intelligence, SaaS, hardtech, broadband, entertainment, investment banking and real estate. 

Christopher (Toph) Day

CEO, Elevate Ventures

Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered about Pillar-Based Marketing in this episode.


The Ultimate Guide to Pillar-Based Marketing Strategies

Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode.
Contact Us
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.


We’re talking to Lindsay Tjepkema because she's a leader in the world of marketing and content creation! As the CEO and Co-Founder of Casted, a podcasting platform for businesses, she's helping brands everywhere use audio and video content to amplify their messages. In this episode, Lindsay introduces us to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and stresses the importance of taking a strategic, data-driven approach in order to achieve the best results. Quotes“The whole philosophy is to get creative, have a conversation, prioritize human connection. Do the thing that your marketer's gut knows you should do, and hopefully that you're using data to know make a show, make a podcast, then amplify it.”&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Time Stamps:* (1:13) Meet Lindsay, and learn about Casted’s marketing philosophy* (7:47) What is Amplified Marketing?* (13:53) Who is Amplified Marketing for?* (16:19) Using data to shape your content strategy and measure results* (27:20) Lightning round! Contact UsGot a topic idea? Hot take? Guest pitch?We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>. Links<ul><li>Connect with Lindsay on <a href="https://www.linkedin.com/in/lindsaytjepkema/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Ryan on <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Drew on <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools</li><li>Learn more about <a href="https://www.casted.us/" rel="noopener noreferrer" target="_blank">Casted</a></li></ul>

Lindsay Tjepkema is CEO and co-founder at Casted, the world's first Amplified Marketing Platform. Since its start in 2019, Casted has been leading a marketing movement with its product and a new category, Amplified Marketing, empowering marketers to pursue creativity and connection, while maximizing and measuring business impact. With a wealth of hands-on experience and proven success, Lindsay is part of the Forbes Business Council and the Entrepreneur Leadership Network where she shares her experience on being a marketing leader and tech founder.

CEO, Co-Founder

Lindsay Tjepkema, CEO and Co-Founder of Casted, introduces listeners to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and much more.


How to Create a Holistic Content Strategy with Amplified Marketing

We’re talking to Lindsay Tjepkema because she's a leader in the world of marketing and content creation! As the CEO and Co-Founder of Casted, a podcasting platform for businesses, she's helping brands everywhere use audio and video content to amplify their messages. In this episode, Lindsay introduces us to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and stresses the importance of taking a strategic, data-driven approach in order to achieve the best results.
Contact Us
Got a topic idea? Hot take? Guest pitch?
We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.


Recent Episodes

SEASON 1

Mastering LinkedIn for Growth with Social SEO

The Essential Steps to Rebranding Success

The Power of Personalized Authority with Relevance’s President

Maximizing Multichannel Marketing Without Burning Out

The Ultimate Guide to Pillar-Based Marketing Strategies

How to Create a Holistic Content Strategy with Amplified Marketing

About The Show

Page One or Bust!

Drew Detzler

Chief Marketing Officer

Ryan Brock

Chief Solution Officer