DemandJump

Importance of Pillar Pages now that historical SEO tactics are dead

In this episode, MJ Peters, VP of Marketing at CoLab Software, shares how the manufacturing industry is sitting on a marketing goldmine. She joins Toph & Ryan to share her secrets for getting products on page one of search engines and talks about the importance of a pillar page as search engines grow increasingly smarter, plus much more---------Quotes“If you just write the following SEO ‘best practices, you're going to eventually get to the point where you're diminishing the value of the content to the customer – and you don't want to cross that line.”---------Key Takeaways<ul><li>Marketing leadership has to own and embrace the idea that everything is customer first – this means giving marketers the resources they need to know their customers deeply.</li><li>When marketing creates intent to purchase, more people will come to your brand through high-intent conversion points on your website.</li><li>Lack of SEO competitiveness in the manufacturing space gives early adopters of content marketing an advantage in reaching page one of search engines. </li></ul>---------Time Stamps:* (1:15) Meet MJ Peters, VP of Marketing at CoLab Software* (4:40) Transitioning from founder-led sales to process-led sales* (7:15) Search engines are getting smarter* (9:30) Pillar page importance now that historical SEO tactics are dead * (12:20) Giving Marketers space to create good content* (15:38) Creating a category: capturing vs. creating Demand* (25:48) How manufacturers are sitting on a marketing goldmine*(28:44) Great content lands and stays on page one*(30:00) Quick Hits--------SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/">DemandJump.com</a>.--------Links<ul><li><a href="https://www.linkedin.com/in/mjpeters1/#experience">Connect with MJ on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/christopherday2/">Connect with Christopher on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/ryan-m-brock/">Connect with Ryan on LinkedIn</a></li><li>Learn more about <a href="https://www.colabsoftware.com/">CoLab Software</a></li><li>Listen to <a href="https://www.amazon.com/MOVE-4-question-Go-Market-Framework-ebook/dp/B09DLBF3S1">The Industrial Marketing Show</a> podcast</li><li>Learn more about <a href="https://www.demandjump.com/">DemandJump</a></li></ul>

MJ Peters

VP of Marketing

In this episode, MJ Peters, shares her secrets for getting products on page one of search engines and talks about the importance of a pillar page as search engines grow increasingly smarter, plus much more


Mastering SEO with Customer-Driven Content with MJ Peters, VP of Marketing at CoLab Software

Mastering SEO with Customer-Driven Content

In this episode, MJ Peters, VP of Marketing at CoLab Software, shares how the manufacturing industry is sitting on a marketing goldmine. She joins Toph & Ryan to share her secrets for getting products on page one of search engines and talks about the importance of a pillar page as search engines grow increasingly smarter, plus much more


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It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!