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Key Learnings From The Book, Pillar-Based Marketing

Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode. Quote“PBM gives the marketer a seat at the strategy table. It raises their profile within the organization of critical importance, right to the strategy and the future of that company.” - Christopher Day, CEO, Elevate Ventures&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Time Stamps:* (1:00) Welcome back Toph!* (3:00) Why did Ryan and Toph write the “Pillar Based Marketing” book?* (5:53) Does the rise of AI tools impact PBM?* (11:00) What will CEOs and CMOs gain from the book?*(19:00) What’s next for Elevate Ventures Contact UsGot a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>. SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>.

Toph is the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and #20 in the United States. He is an innovator, entrepreneur, business creator, community builder, job maker and wealth creator throughout his endeavors over the last 30 years having co-founded eight businesses in seven different sectors with multiple exits to Fortune 500 companies. He has been a part of over $600M in transactions across multiple sectors including artificial intelligence, SaaS, hardtech, broadband, entertainment, investment banking and real estate. 

Christopher (Toph) Day

CEO, Elevate Ventures

Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered about Pillar-Based Marketing in this episode.


The Ultimate Guide to Pillar-Based Marketing Strategies

Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode.
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Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.


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It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!