DemandJump

The new, more efficient way to target your customers through Pillar-Based Marketing

In this episode, Sangram Vajre, co-founder of Terminus and 3x author including the best-seller “MOVE: The 4-Question Go-to-Market Framework,” joins Toph & Ryan to discuss the new modern marketing approach to SEO, how content creation is the superior approach for reaching page one and driving better results, and much more.---------Quotes“It's so important to use the word 'marketing' as opposed to 'content', because at that time, even though we did not know... we could feel that this is going to spill over into a better way of marketing. It's a better way of creating demand. It's a better way of all the things that marketing needs to do... It's going to have ripple effects on the revenue and the business outcomes, and you don't want to miss out on what value is going to drive your customers."---------Key Takeaways<ul><li>Why content created for SEO is complementary to account-based marketing</li><li>The customer’s journey no longer follows a linear model. Organic alignment to the customer journey is now more important than ever</li><li>Being intentional in your approach is more important than being brilliant</li></ul>--------- Time Stamps:* (1:15) Meet Sangram Vajre, Co-Founder at Terminus* (3:56) Webinars as a go-to-market strategy* (6:08) Sangram’s journey to co-founding Terminus* (9:58) How ABM runs parallel to SEO content creation* (15:15) A new way to think of pillar-based content * (23:10) Inspiration behind Sangram’s best-selling book* (26:29) Quick Hits--------SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/">DemandJump.com</a>.--------Links<ul><li><a href="https://www.linkedin.com/in/sangramvajre/">Connect with Sangram on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/christopherday2/">Connect with Christopher on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/ryan-m-brock/">Connect with Ryan on LinkedIn</a></li><li>Learn more about <a href="https://terminus.com/?utm_content=dynamic-ad&utm_term=terminus&utm_campaign=&utm_source=adwords&utm_medium=ppc&gclid=Cj0KCQiAmpyRBhC-ARIsABs2EApC6n5TPHLdmMu0lHJU2bIX3yRgHmx-lacrQNn43dbQgSdIljBTdH4aAiA1EALw_wcB">Terminus</a></li><li>Read <a href="https://www.amazon.com/MOVE-4-question-Go-Market-Framework-ebook/dp/B09DLBF3S1">MOVE: The 4-Question Go-to-Market Framework</a></li><li>Learn more about <a href="https://www.demandjump.com/">DemandJump</a></li></ul>

Sangram Vajre

Co-Founder

In this episode, learn how content creation is the superior approach for reaching page one and driving better results, and much more


Why It’s Time to Rethink Your SEO Content Strategy with Sangram Vajre, Co-Founder of Terminus

Why It’s Time to Rethink Your SEO Content Strategy

In this episode, Sangram Vajre, co-founder of Terminus and 3x author including the best-seller “MOVE: The 4-Question Go-to-Market Framework,” joins Toph & Ryan to discuss the new modern marketing approach to SEO, how content creation is the superior approach for reaching page one and driving better results, and much more.


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It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!